1) The sales page is a well constructed web page which gives your visitor two options like buy your product or leave. In this page you have to mention all your products or services. One thing you should not forget that you should not let your visitors to leave without buying your products. In this page you can display few sales pages. Make sure that each of these features in the order they are presented:

There should be a Headline. You have to mention a persuasive and powerful line in which customer will forcefully receive from owning your product.

Then, another feature comes your introduction part. Make sure that your introduction should explain the problems facing your customers that your product will solve. As you know and understand their problem and their pain you should not mention your product at this point. In doing this your entire customer feel comfortable.

In the lead part of your content, you should introduce your products and services. There must be two types of presentation the first is visual representation of your product and the second is description about your product. If you are selling an e-product the visual representation of your product should be displayed significantly.

Customer testimonials are only meant for motivating which are very strong motivators to somebody who has a doubt about your product or service. You need to display any testimonials after you have introduced your product or service to satisfy your customers.

You should not leave these two options to start with the testimonials:

- You should not include a customer testimonial section.

- You should display advertise testimonials in exchange to free copies of your products.

Benefits are an important part of your sales page. In this benefit chapter you should mention a list of benefits of your product. The customers will abide to buy your products as these benefits will create the desire for your product.

In the section of call to action you will ask your customer to buy your product. You may wish to include a few free bonuses to make your customer feel they are getting a good deal. You might also wish to include some kind of deadline which could motivate an undecided customer to purchase; the thought of loosing out could just tip the balance in your favor.

You should offer guarantee to your consumer as they would not feel nervous about buying on the internet.

Summary part is the last part of your sales page where you have to summarize your offer. You need to state your major benefit once more and ask the customer to buy.