You must find the “heavy users”, they are the market niche you are asking for. Today’s niche marketing means targeting, communicating with, selling, obtaining feed back on the heaviest users of your products or services. Your purpose in the marketing system is to pick the right market segment that it is substantial enough to generate a good sales volume; sensitive to planned / affordable marketing spending events; measurable in quantitative terms and accessible to your company’s distribution system.

It is also very important to now the strength of competitors to attract your niche clients away from your services or products. The driving force behind the niche marketing is the need to satisfy the customers, who really need and enjoy your products and services. The clients become more and more demanding and exigent, as the competition is higher and higher.